A Global Distribution System (GDS) is a system which is
operated by an organization that empowers automated transactions of inventory
and rates from hotels to travel agents and travel sites.
In today’s world getting your business promoted is a major
task and one the most effective technique among all these is GDS marketing. It
is a network that puts your hotels rates and room availability in front of more
than 4,00,000 travel agents and millions
of people who wants to travel and search travel websites to find a hotel to
stay.
So we can say that GDS is the tool which makes you visible on
the travel agents website and the people who are searching for a hotel to stay
can see you online and can book rooms online in a very easy and efficient
manner. Moreover, in GDS marketing it is
very essential for hoteliers to display appealing images of the hotel with a
good content which force people to book a room for them.
So, this GDS marketing is an important tool for any hotel so
as to increase its online booking which results in more revenue for the hotel.
